Lee Kum Kee - Outernet

Lee Kum Kee’s launched their new noodle range with an OOH installation at Outernet London that combined interactive experiences with visuals and audio on the wrap-around screens. I created 3D visuals across the 3 screens that showcased various aspects of the noodles in playful ways. There was a total of 3 minutes of 3D visuals on each of the 3 screens that combined simulations, deformers and noise displacement to create the feel of the noodles.